If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice. That’s because today, it’s an essential part of any successful marketing strategy. But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money. And that’s why on this page, we’ll go over what is SEO in Marketing, the role it plays in marketing, and five key benefits it offers your business. For starters, SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life.
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