Online marketing, also known as digital marketing, refers to the use of various internet-based techniques to reach a target audience. Some of these techniques are content marketing, search engine optimization (SEO), email marketing, search engine marketing (SEM), social media marketing (SMM), video marketing, influencer marketing, display advertising, e-commerce marketing, and paid search marketing. One of the most important merits of online marketing is its affordability. Businesses need not spend much money and resources to market themselves online. This significant cost reduction is brought about by the elimination of expenses related to travelling, printing, etc. While traditional offline marketing is limited by geography, online marketing is not. This opens ups opportunities for easily and affordably creating global marketing campaigns.
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