All online marketing initiatives fall under the category of digital marketing. These include digital channels that can be utilised to connect with both present and potential clients, such as search engines, email, websites, social media, etc. Digital marketing, as opposed to conventional approaches, enables you to reach a broader audience and focus on customers who are most likely to purchase your goods and services. It is also more affordable than conventional marketing. The key to successful marketing has always been about connecting with the target audience in the right place, at the right time. Today - when screen-time of consumers is at an all-time high - the best place to meet them is: on the Internet. Businesses worldwide are taking advantage of this reality. They are using effective digital marketing strategies to ensure their marketing efforts are more likely to reach customers and will, in turn, lead to significant commercial benefits
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